Today, Renee Rocco, owner of Lyrical Press is here to talk about what publishers want to see when visiting blogger websites. I think this is useful information if you are interested in authors and publishers contacting you with a review request.
When Mandi was kind enough to open the blog to me, one of the things she told me she’d love a post on was what publishers (and authors) would love to see on review sites. I thought that was an awesome idea myself, because I do a lot of legwork for marketing Lyrical’s books – and one of the things we do is send our books out for review.
Reviews generate a ton of buzz, so I love establishing relationships with reviewers (and no, this doesn’t mean I expect only positive reviews! *smile*). In my never-ending quest to link up with reviewers, I visit too many sites to count. Many of these sites are blogs. With so many amazing blogs to visit, there are some things I’m noticing are very difficult to locate and force me to walk away even though I’d love to offer the reviewer Lyrical books.
Since I visit so many sites, it would be great if your review policy was right up front, in my face where I can’t miss it. Just as I love when authors honor our submission guidelines, I want to return that respect to reviewers. I’d hate to miss the chance to establish a relationship with a reviewer because I couldn’t find a review policy. I’ll never blindly send a book for review because I feel that’s rude. I’d hate to inadvertently send an edgy erotic paranormal romance to someone who only reviews urban fantasy. So, make sure your review policy has it’s own page, and isn’t buried somewhere visitor’s can’t readily find it.
You would truly be surprised by how many review sites lack even the most basic contact information. If a reviewer doesn’t wish to be contacted, that’s fine, but it would help us if that was listed somewhere in lieu of an email address. I’ve spent an obscene amount of time hunting down contact information only to regretfully give up on some sites. And please don’t bury this valuable information on an About page. Contact information is vital and should either have its own page, or be right there on the home page…even if the contact information is that you’d rather not be contacted directly.
Just as publishers should have an About page, so should reviewers. Listing who you are is as vital as your review policy. When I write to reviewers I’d like to be able to list an actual name and not some generic greeting. I also like to know a little bit about whom it is I’m trying to establish a relationship with. Are you a fan of someone I’ve read? Do you like some of the same types of books we publish? That’s helps me know which books to offer to you in that first contact email.
If you offer advertising on your site, it would help if that information had its own page as well. Listing your availability and rates is vital. This allows interested parties to see, at a glace, when advertising is available and how much it would cost for your site. Site stats are also valuable tools in helping us determine if advertising on your site is a good investment of our promotional dollars. Keep in mind rates should reflect the popularity of your site without being a budget blower. This way, even newer authors (and publishers!) have a chance of advertising with you.
Are you on Twitter? Facebook? Goodreads? Let us know but having those links readily available for those of us who want to follow/friend you!
A sloppy site is a turnoff. Just as you wouldn’t want to buy a book from a publisher who doesn’t take the time and care to keep a professional and tidy appearance, many publishers and authors will think twice about entrusting books to a reviewer who have a messy and unprofessional site.
Renee Rocco started in publishing in 2006. Along with being the publisher and owner of Lyrical Press, she’s also a multi-published author and acclaimed cover artist. She loves a killer cappuccino and has a serious thing for Renaissance Faires. Renee loves to talk shop with anyone who will listen and can be reached at firstname.lastname@example.org
Any other suggestions? Many authors submit their own review requests – do you have anything to add to the list?